Profile
A LITTLE ABOUT ME
My name is Deborah Chu-Fook, a Toronto-based Senior Graphic Designer and Freelance Artist with over 15 years of experience in visual communication, branding, and creative design. From a young age, I developed a passion for both traditional and digital art, using it as a powerful means of expression, an influence that continues to shape my creative approach today.
To me, design is more than aesthetics. It’s about pushing the boundaries of an idea and elevating it through thoughtful artistic expression. I believe that while a good design begins with a strong concept, a great design transforms that concept into something visually compelling and purposeful—capturing attention while clearly communicating the intended message to its audience.
Skills
SOME OF MY CORE SKILL SETS
Work Experience
LIFE & TIMES OF A DESIGNER
GuardMe International Insurance
Graphic Designer
Design print and digital materials for the GuardMe brand, including banners, posters, brochures, large-format displays, business cards, presentations, web graphics, policy summaries, and email newsletters (via Adobe Journey Optimizer, SharePoint, and Constant Contact). Developed UI/UX mock-ups for the GuardMe customer portal and provided HTML/CSS support for minor website updates.
Lead a soft launch rebrand, collaborating with teams across Europe and Canada to manage timelines, branding, design assets, and more. Additional tasks include copy writing, proof reading, maintaining the marketing asset library (logos, imagery, fonts, brand guidelines), and coordinating with third-party vendors for Adobe Experience Manager knowledge transfer and smooth website migration design.
2021 - Present
Gentec International
Graphic Designer
Created marketing materials for leading tech brands under Gentec International, including Sigma, Sony, Manfrotto, Alpine, Zeiss, Klipsch, Roots, SanDisk, and more. Designed ads, packaging, banners, posters, catalogs, newsletters, and more for various divisions.
Worked closely with product managers from concept to completion. Updated microsites and web graphics using Magento and WordPress (HTML/CSS). Developed a mobile landing page and promo video (Adobe After Effects) for Scotiabank Arena in partnership with the Raptors and MLSE. Also coordinated with Deloitte on the 2019 Canada’s Best Managed Companies submission and managed ad placements.
Additional responsibilities included copy writing, proof reading, branding, product photography, photo editing, and maintaining the marketing archive containing logos, imagery, fonts, and brand guidelines.
2016 - 2020
Royal LePage Signature
Lead Graphic Designer - Manager
2015 - 2016
Managed the launch of the Mississauga Design Studio, ensuring a
smooth transition and strong collaboration with real estate agents.
Created feature sheets, direct mailers, signage, business cards, flyers,
and other marketing materials in a fast-paced environment.
Provided quality assurance and one-on-one project support,
troubleshooting design issues with agents. Promoted to Lead/Manager
across three locations (Don Mills, Mississauga, Downtown) overseeing a
team of six. Managed project scheduling, tracked print costs, and
sourced vendors for best pricing.
Collaborated with managers and developers on website layout and design,
and handled tech support within the studio. Also assisted agents with
Canada Post’s direct mail system and general print processes.
Henry's
Advertising Co-ordinator
Designed and produced promotional materials for Henry’s and affiliated
brands including Canon, Nikon, Sigma, and Fujifilm. Projects included
ads, flyers, posters, signage, vinyl wraps, packaging, and branded
merchandise.
Collaborated with the Marketing Team on large-scale campaigns like
streetcar wraps, billboards, and themed product flyers. Also created web
graphics and updated the Henry’s School of Imaging websites.
Additional responsibilities included copy writing, proof reading,
branding, photo editing, illustration, scanning, colour correction,
product photography, and organizing digital assets across the network.
2008 - 2014
Business & Office Centro
Graphic Designer
Designed print and digital marketing materials from concept to final delivery, including newsletters, magazines, brochures, booklets, direct mail, websites, packaging, and posters.
Handled copy writing, proof reading, project management, photo editing, scanning, colour correction, illustration, assembly, and resolving production issues with client files.
2006 - 2008
Portfolio
A LOOK AT MY DESIGNS
ANIMATIONS & MOTION GRAPHICS
Testimonials
FEEDBACK FROM CLIENTS & CO-WORKERS
Deborah has helped me on a number of occasions with some designs and branding for different projects, but there was one instance that really stood out to me. She assisted me with designing the layout of a customer success story for a vendor partner of ours and it was so good that their Senior Market Manager wrote back in awe of her design.
GUARDME INTERNATIONAL INSURANCE
GENTEC INTERNATIONAL & HENRY'S
As a printer for over 20 years, it is very rare to work with such a talented designer that produces visually appealing layouts that are as fundamentally sound as they are captivating! She is efficient as they get with an amazing eye for detail!
She has experience producing all sorts of marketing and technical material, packaging and signage and is beyond proficient with all design software. Deborah's creative abilities and technical skills coupled with her efficiency and eye for detail make her an absolute asset to any company looking for a lead designer!
MARLIN DIGITAL IMAGING INC
LIMITLESS EVENTS
HENRY'S
HENRY'S
Contact
HAVE A JOB OPPORTUNITY TO DISCUSS?
Please email me dchufook@gmail.com to get in touch and I will do my best to respond in a timely manner. If you are inquiring about a freelance job, please give a detailed description of what the job entails. Thanks for visiting and have a fantastic day!